About us 🧡
Why Vässla?
We have big ambitions. We aim to be the leading Micromobility brand on a global market. Our fleet will disrupt short distance transportation and save loads of people loads of time.
Our mission is to make amazing e-bikes available to all, so that we together can:
- Get rid of cars from the cities 🚗
- Make cities greener 🌿 and
- Save loads of people loads of time ⏱
The macro trends are crystal clear. Cities grow. Traffic congestion is escalating. The planet suffer. Humanity need to switch from four heavy wheels to two light wheels. It’s all about using the most effective vehicle for each span of distance. For short trips light weight vehicles is most effective. Both energy wise but also time wise.
We hope we agree that global warming is a Really Big Deal — probably the one biggest issue we’re facing as a civilization. We're not saying that Micromobility is a silver bullet for it. But it's a big part of the solution. Transportation represents 28% of greenhouse gas emissions, and micromobility can shave a big chunk off of that by eating the sub-2 miles trips making up 40% of urban rides.
The reason, in short, is that Micromobility modes are electric and super lightweight.
Internal combustion engines are only 35% efficient, losing the rest in heat. Then, only 5% of that energy go into moving the passenger — the other 95% move the car.
So, the overall efficiency of a car is 0.05 * 0.35 = 1.75%. This means that for every gallon you pour into your tank, only 2 ounces are used to move you. The rest is either lost in heat or used to move your car 😦
Compare that to electric Micromobility vehicles, which convert 85% of their energy into movement and weigh between 12-65 kg, making their overall energy efficiency over 70%.
Again, car companies would kill to improve their cars’ efficiency by 10%. Here, we’re talking of a 4000% improvement 🌱
Our principles
Non-douchebag policy 🚫
It’s simple. No matter how much money or fame that is at stake, we will never do business, cooperate or have anything to do with douche bags. If you sense one, just cut him/her loose immediately. Period.
Champion the mission ♻️
We’re on a mission. The traffic congestion thing is messed up. People are commuting their lives away and kills the planet at the same time. This needs to stop. It’s our mission to make short distance travel sweet.
Low effort - High impact
Do only stuff that takes little effort to do but will have a great impact on many. Everything else must wait. Doing something unimportant well does not make it important. Also a task requiring a lot of time does not make it important.
Embrace change 🌪
One thing is for sure. We will change our mind tons of times. It can be anything. So you need to appreciate and cope with all types of change. We must and should change small things but also really heavy strategic stuff.
Yes-man mentality
No's are for people working at a bank. We say Yes to most things. We are up for a challenge and love new stuff. We rush into decisions without overanalyzing them. 50% analysis and 50% gut feeling. Trust it 👊🏻 We never let admin or hard work be in the way for greatness. Also cheer people up. Share happiness and excitement to your surroundings. Give more than you take. Life is too short for No-people. Yolo 💪🏻
Output obsession 💡
Work is easy. Producing relevant and high quality output is hard. Vässla is obsessed with the latter. Minimize irrelevant emailing and unnecessary meetings. Just put all your efforts and brainpower into producing output. Don’t just keep yourself busy.
Vässla Speed is mandatory 🛵💨
The big thing that separates big companies with medium ambitions and small companies with big ambitions is speed. Vässla Speed is like the Marvel character Flash. It’s far faster than most. We’re always on the clock and we should at all times maximize speed and get in the habit of acting fast. If we are faster than our competition, we will win.