Non-douchebag policy 🚫
It’s simple. No matter how much money or fame that is at stake, we will never do business, cooperate or have anything to do with douche bags. If you sense one, just cut him/her loose immediately. Period.

Champion the mission ♻️
We’re on a mission. The traffic congestion thing is messed up. People are commuting their lives away and kills the planet at the same time. This needs to stop. It’s our mission to make short distance travel sweet.

Low effort - High impact
Do only stuff that takes little effort to do but will have a great impact on many. Everything else must wait. Doing something unimportant well does not make it important. Also a task requiring a lot of time does not make it important.

Embrace change 🌪
One thing is for sure. We will change our mind tons of times. It can be anything. So you need to appreciate and cope with all types of change. We must and should change small things but also really heavy strategic stuff.

Yes-man mentality
No's are for people working at a bank. We say Yes to most things. We are up for a challenge and love new stuff. We rush into decisions without overanalyzing them. 50% analysis and 50% gut feeling. Trust it 👊🏻 We never let admin or hard work be in the way for greatness. Also cheer people up. Share happiness and excitement to your surroundings. Give more than you take. Life is too short for No-people. Yolo 💪🏻

Output obsession 💡
Work is easy. Producing relevant and high quality output is hard. Vässla is obsessed with the latter. Minimize irrelevant emailing and unnecessary meetings. Just put all your efforts and brainpower into producing output. Don’t just keep yourself busy.

Vässla Speed is mandatory 🛵💨
The big thing that separates big companies with medium ambitions and small companies with big ambitions is speed. Vässla Speed is like the Marvel character Flash. It’s far faster than most. We’re always on the clock and we should at all times maximize speed and get in the habit of acting fast. If we are faster than our competition, we will win.